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One-Person SaaS Valuation

Estimate what your solo SaaS is worth with indie/micro-SaaS multiples: revenue, SDE, and profit methods, adjusted for growth, churn, track record, and how much the business depends on you.

Your numbers

Start from an example

$
$

Revenue minus all business costs, before anything you pay yourself.

Monthly growth
Monthly churn
Years in operation
h

Your weekly time on the business. Over 30 h lowers the SDE multiple; under 10 h raises it.

$

Salary or benefits you paid yourself that were subtracted before the profit above. SDE adds it back. Leave at $0 if the profit is your whole take.

Result

Estimated valuation
$152,400
$120,000 – $180,000
Low
$120,000
High
$180,000
Revenue multiple
3x
Profit multiple
3.5x

Valuation methods

  • Revenue Multiple$60,000 ARR3x$180,000
  • SDE Multiple$48,000 SDE2.5x$120,000
  • Profit Multiple$48,000 Annual Profit3.5x$168,000

Valuation factors

  • Growth rate
    Neutral

    5% monthly growth is modest. Higher growth commands premium multiples.

  • Churn rate
    Neutral

    3% monthly churn is within the typical 2-5% micro-SaaS band. Reducing it would directly increase valuation.

  • Owner dependency
    Neutral

    15h/week is moderate. Automating or documenting processes would improve valuation.

  • Track record
    Neutral

    2 years is early. More history increases buyer confidence.

Key insight

A $5,000 MRR SaaS with 3% monthly churn and 5% monthly growth lands at roughly $120,000 to $180,000 on this tool's heuristic indie/micro-SaaS multiple bands.

General business information, not legal, tax or financial advice. The result comes only from your inputs and the published method. How we check our numbers.

How to use it

  1. Enter your ARR and annual profit (revenue minus all business costs, before anything you pay yourself). If you already pay yourself a salary before profit, enter it under owner pay already deducted so SDE adds it back. Buyers assess both top-line and bottom-line multiples, so the gap between revenue and profit matters.
  2. Set your monthly growth rate and monthly churn rate. In this model they are the two biggest levers: monthly growth above 10% adds 1.5x to the revenue and profit multiples, and churn above 5% a month takes up to 1.0x off.
  3. Enter years in operation and owner hours per week. Longer track records and lower owner dependency both increase multiples because they reduce buyer risk.
  4. Read the three valuation methods — Revenue Multiple, SDE Multiple, and Profit Multiple — along with the blended estimate and range.
  5. Review the valuation factors (positive, negative, neutral) to understand what drives your multiple up or down. In this model, lower churn and faster growth move the estimate most; owner hours change only the SDE multiple, by 0.5x either way.

Questions people usually ask

What multiples does this use?

Indie/micro-SaaS multiples, not VC multiples. Revenue: 2-5x ARR, SDE: 2-4x, Profit: 3-6x. The bands and their adjustments are editorial heuristics for small software sales, not a model fitted to a deal dataset; compare them with current listings on marketplaces such as Acquire.com before you set a price.

What is SDE?

Seller's Discretionary Earnings = annual profit + any owner pay that was already deducted to reach that profit. For a solo founder whose profit is their whole take, SDE equals the profit. If you pay yourself a salary first, enter it under owner pay already deducted and the tool adds it back.

What drives the multiple up or down?

In this model, monthly growth above 2%, 5% and 10% raises the revenue multiple (by up to 1.5x), and growth above 5% and 10% raises the SDE and profit multiples. Monthly churn above 3% and 5% lowers the revenue multiple (by up to 1.0x), churn above 5% lowers the SDE and profit multiples, and churn under 2% adds 0.5x to the profit multiple. Three and five years of operation add to the revenue multiple and three years to the profit multiple. Owner hours under 10 a week add 0.5x to the SDE multiple; over 30 take 0.5x off.

How is the blended estimate calculated?

The blended estimate weights Revenue Multiple at 30%, SDE Multiple at 40%, and Profit Multiple at 30%. This balances top-line potential, owner-adjusted earnings, and bottom-line profitability.

Is this tool free and private?

Yes. All calculations run in your browser. No data is sent anywhere. No signup required.

Is this a professional valuation?

No. This is a planning estimate using editorial indie/micro-SaaS multiples. For a formal valuation tied to a sale or investment, engage a business broker or M&A advisor.

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Use it from code

The same calculation as a JavaScript module you can import. It runs where you import it, with no request, key or rate limit.

import { compute } from "https://aibizhub.io/engines/one-person-saas-valuation.js";

Input and output contract, TypeScript types and the guide for agents.