Freelance Pricing Mastery
Calculate wholesale price, keystone retail price, margins, and MOQ revenue from your unit cost and overhead. Supports cost-plus, keystone, and target-margin pricing strategies.
$30.00
HealthyWholesale price per unit
Landed Cost
$15.00
Keystone Retail
$60.00
RRP (100% retail markup)
$60.00
Wholesale Margin
50%
Wholesale Markup
100%
Cost-to-Retail Multiplier
4×
Min Viable Price
$15.15
MOQ Revenue (50 units)
Landed cost → wholesale → keystone retail
Contract, discovery endpoints, and developer notes for agent use.
Always available for agents
Tool contract JSON
https://aibizhub.io/contracts/wholesale-pricing-calculator.jsonStable input and output contract for this exact tool.
Human review
People can use the browser page to sense-check outputs and charts, but agents should still execute against the contract and discovery endpoints.
{
"tool": "wholesale_pricing_calculator",
"unit_cost": 12,
"overhead_per_unit": 3,
"strategy": "cost_plus",
"wholesale_markup_percent": 100,
"retail_markup_percent": 100,
"moq": 50
} No. Start with /agent-tools.json, then follow the tool's contract URL. The page UI is for human review, not parameter discovery.
Every tool opens in Quick Start first. Advanced Controls keeps the same scenario, reveals more assumptions or diagnostics, and every tool keeps AI integrations inline below the instructions.
Open it when a human wants to sense-check the output, review the chart, or keep exploring related tools after the calculation finishes.
Wholesale pricing is the price a manufacturer or brand charges a retailer or distributor for bulk purchases. It is typically lower than the retail price to give the reseller a margin. Wholesale price is usually set at 2–3× the landed (production + overhead) cost.
Keystone pricing sets the wholesale price at 2× landed cost, and the retail price at 2× wholesale — so the retail price is 4× your cost. It's a simple industry-standard rule of thumb for consumer goods and handmade products.
Markup is profit divided by cost. Margin is profit divided by selling price. A 100% markup on a $10 cost gives a $20 price and a 50% margin. Both describe the same profit in different terms — which you use depends on what your buyer or accountant asks for.
40–60% gross margin on wholesale revenue is generally healthy for physical product businesses. Below 30% is considered thin and may not survive returns, discounts, or freight surprises.
MOQ (Minimum Order Quantity) is the smallest number of units a buyer can order per transaction. A higher MOQ improves your per-unit economics by spreading fixed overhead, but increases the barrier for new buyers.
Yes. AI Biz Hub tools run entirely in your browser with no signup required. Inputs stay local unless you share the URL.
No. Outputs are planning estimates only. For pricing strategy tied to contracts, export compliance, or distribution agreements, consult a qualified business advisor.
Related Resources
Every link here is tied directly to Wholesale Pricing Calculator. Use the explanation, formula, examples, and benchmarks to pressure-test the calculator output from first principles.
How To Use
6 STEPSMaster your wholesale strategy with our guide to the Wholesale Pricing Calculator. Optimize profit margins for both your business and retailers, ensuring competitive and sustainable pricing.
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3 VARIABLESreveal profitability with the Markup Formula! Learn to calculate the percentage added to your product's cost to determine its selling price, ensuring healthy margins for your business.
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3 VARIABLESMaster the Profit Margin Formula to assess your business's profitability. Calculate net profit margin, interpret results, and use variations for strategic pricing.
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3 VARIABLESDiscover the fundamental SaaS pricing formula to determine the ideal subscription fee based on your revenue goals and active customer base. Learn to calculate your required price effectively.
ReadExamples
4 EXAMPLESExplore practical markup examples across diverse industries—retail, SaaS, manufacturing, and food service—to understand pricing strategies and profit optimization.
Read
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