Use Case
Improve Unit Economics
Stress-test profitability at the customer and product level.
Open Recommended Tool → Primary tool: Unit Economics
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Calculate CLV, CLV:CAC ratio, and acquisition payback from purchase patterns.
Profit Margin
Calculate gross margin and markup, or set prices from desired margin percentages.
ROI + Payback
See ROI, annualized return, and payback timing before you fund the project.
CAC
Calculate customer acquisition cost, payback period, and LTV:CAC efficiency.
Churn & Retention
Estimate recovered customers and revenue lift from retention improvements.