Statistics

A/B testing statistics on win rates, sample size, and false positives, each taken from a named primary source: Microsoft's experimentation platform and a peer-reviewed review of A/B testing methodology.

Experimentation

Business valuation statistics on SDE and EBITDA multiples, deal structure, and survival, each taken from a named primary source: the IBBA Market Pulse survey, the BLS, the SBA, and the Census Bureau.

SaaS Metrics

Cash flow statistics on cash buffer days, small-business survival, and financing gaps, each taken from a named primary source: JPMorgan Chase Institute, the Federal Reserve, BLS, Census, and SBA.

Runway & Cash Planning

Customer retention statistics on defection rates, retention economics, and survival, each taken from a named primary source: Harvard Business Review and Bain research, plus federal business data.

SaaS Metrics

E-commerce statistics on online sales share, growth, and cart abandonment, each taken from a named primary source: the U.S. Census Bureau and the Baymard Institute's checkout research.

ecommerce

Freelancing statistics on self-employment, nonemployer businesses, and remote work, each taken from a named primary source: the U.S. Census Bureau and the Bureau of Labor Statistics.

Freelancing

Hiring statistics on cost-per-hire, time-to-fill, benefit loads, and labor-market turnover, each taken from a named primary source: SHRM, the BLS JOLTS and ECEC programs, and the SBA.

Hiring Decisions

Marketing ROI statistics on budget share, channel mix, and AI spend, each taken from a named primary source: the Gartner annual CMO Spend Survey of marketing leaders.

Experimentation

Verified pricing statistics on profit sensitivity to price, new-product pricing failure, discounting damage, retention economics, and SaaS unit-price benchmarks, with primary sources.

Pricing Strategy

Verified productivity statistics on interruptions, recovery time, meeting load, communication overhead, and measured AI tool gains, sourced from Microsoft, Gloria Mark's UC Irvine research, NBER, and a GitHub Copilot field study.

Operations

Verified remote work statistics on how much work happens from home, retention effects, productivity parity, and where hybrid settled, sourced from Stanford WFH Research, a Nature randomized trial, and the Microsoft Work Trend Index.

Distributed Teams

Verified SaaS benchmark statistics on net revenue retention, gross margin, CAC payback, ACV, and stage-by-stage performance, sourced from KeyBanc, SaaS Capital, ChartMogul, Bessemer, and Benchmarkit.

SaaS Metrics

Verified small business statistics on how many exist, their share of firms and jobs, survival rates, cash buffers, and the no-employee majority, sourced from the SBA, Census Bureau, BLS, and JPMorgan Chase Institute.

Operations

Verified startup failure statistics on survival rates by year, the real reasons startups die, cash-buffer thinness, and unit-economics failure, sourced from BLS, SBA, CB Insights, and the JPMorgan Chase Institute.

Runway & Cash Planning

Verified unit economics statistics on LTV-to-CAC ratios, payback periods, gross and contribution margin, retention value, and rising acquisition cost, sourced from David Skok, KeyBanc, Benchmarkit, ChartMogul, Bessemer, and Bain.

Unit Economics