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Landing Page Conversion Calculator

See what your landing page is worth — calculate revenue, ROI, and cost per conversion from traffic and conversion rate.

Your numbers

Start from an example

visitors
Conversion rate
$
$

Ad spend, hosting and tools that drive and run this page.

Result

Status: in range.Monthly revenue
$29,700
Monthly conversions
300
Status: in range.Monthly profit
$27,700
Status: in range.ROI
1385.0%
Cost per conversion
$6.67

Revenue per visitor: $2.97. Every visitor this page gets is worth that much at the entered conversion rate and order value.

Revenue vs cost

Monthly revenue, cost, and profit at the entered conversion rate.

Revenue
$29,700
Cost
$2,000
Profit
$27,700

General business information, not legal, tax or financial advice. The result comes only from your inputs and the published method. How we check our numbers.

How to use it

  1. Enter your monthly visitors, your conversion rate as a percentage, your average order value, and your monthly cost to run the page (ads, tools, hosting, design amortised over the month). These four inputs turn a conversion rate, which is easy to obsess over in isolation, into the dollar figures that actually decide whether the page earns its keep.
  2. Read monthly conversions, monthly revenue, monthly profit, ROI, cost per conversion, and revenue per visitor. Revenue per visitor is the metric to anchor on, because it folds traffic, conversion rate, and order value into a single number you can compare across pages and campaigns regardless of how much traffic each one gets.
  3. Use cost per conversion against your average order value to judge whether the page is structurally profitable. If cost per conversion approaches or exceeds order value, the page loses money on every sale and more traffic only deepens the loss, which means the fix is the funnel, not the budget.
  4. Diagnose the weakest lever before spending to scale. A low conversion rate with healthy traffic points to a page, offer, or trust problem; a high cost per conversion with a decent rate points to expensive traffic. Test what a one-point conversion improvement does to revenue per visitor versus what doubling traffic does, and compare the cost of each before you buy more traffic.
  5. Re-run after each design change or campaign and track revenue per visitor over time, since a declining figure on flat traffic signals offer fatigue or worsening traffic quality. Pair this with the social media ROI tool when paid social is driving the traffic, so the page economics and the channel economics are judged together rather than separately.
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Use it from code

The same calculation as a JavaScript module you can import. It runs where you import it, with no request, key or rate limit.

import { compute } from "https://aibizhub.io/engines/landing-page-conversion-calculator.js";

Input and output contract, TypeScript types and the guide for agents.