Wholesale Pricing Examples
Mastering wholesale pricing is crucial for businesses looking to expand their reach through retail partners. It's not just about covering costs; it's a strategic decision that impacts your brand's positioning, retailer relationships, and long-term growth. These examples illustrate various approaches to help you navigate different business scenarios.
Worked Examples
See the inputs and outcome together
Each scenario keeps the starting point, the outcome, and the actual lesson in one place so the page reads like a decision notebook, not a data dump.
- 1
Baseline case
Run the default sample case before changing anything else.
The calculator lands with landed cost at $15.00 and wholesale price at $30.00.
Unit Cost
$12.00
Overhead Per Unit
3
Strategy
Cost Plus
Wholesale Markup Percent
100.0%
Unit Cost is worth watching because it moves landed cost fastest in this scenario.
- 2
Higher Unit Cost
Increase unit cost while keeping the rest of the case steady.
The calculator lands with landed cost at $17.00 and wholesale price at $34.00.
Unit Cost
$14.00
Overhead Per Unit
3
Strategy
Cost Plus
Wholesale Markup Percent
100.0%
Unit Cost is worth watching because it moves landed cost fastest in this scenario.
- 3
Lower Overhead Per Unit
Reduce overhead per unit while keeping the rest of the case steady.
The calculator lands with landed cost at $14.55 and wholesale price at $29.10.
Unit Cost
$12.00
Overhead Per Unit
2.55
Strategy
Cost Plus
Wholesale Markup Percent
100.0%
Overhead Per Unit is worth watching because it moves landed cost fastest in this scenario.
- 4
Higher Wholesale Markup Percent
Increase wholesale markup percent while keeping the rest of the case steady.
The calculator lands with landed cost at $15.00 and wholesale price at $29.85.
Unit Cost
$12.00
Overhead Per Unit
3
Strategy
Cost Plus
Wholesale Markup Percent
99.0%
Wholesale Markup Percent is worth watching because it moves landed cost fastest in this scenario.
Patterns
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Sources & References
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