{
  "tool_id": "content_marketing_payback_calculator",
  "slug": "content-marketing-payback-calculator",
  "path": "/content-marketing-payback-calculator/",
  "mode": "url_api",
  "api_usage": "GET https://aibizhub.io/api/content-marketing-payback-calculator/?<params>",
  "sample_input": {
    "tool": "content_marketing_payback_calculator",
    "monthly_content_cost": 3000,
    "months_to_first_traffic": 4,
    "expected_monthly_visitors": 5000,
    "conversion_rate_percent": 2,
    "average_customer_value": 150,
    "customer_lifespan_months": 12
  },
  "input_schema": {
    "type": "object",
    "properties": {
      "tool": { "type": "string" },
      "monthly_content_cost": { "type": "number", "description": "Monthly content production cost in dollars" },
      "months_to_first_traffic": { "type": "number", "description": "Months from start until first meaningful traffic (0-36)" },
      "expected_monthly_visitors": { "type": "number", "description": "Expected monthly organic visitors at maturity" },
      "conversion_rate_percent": { "type": "number", "description": "Conversion rate as a percentage (0-100)" },
      "average_customer_value": { "type": "number", "description": "Average customer value in dollars" },
      "customer_lifespan_months": { "type": "number", "description": "Customer lifespan in months" }
    },
    "required": ["tool", "monthly_content_cost", "expected_monthly_visitors", "average_customer_value"]
  },
  "output_schema": {
    "type": "object",
    "properties": {
      "monthlyRevenueAtMaturity": { "type": "number", "description": "Monthly revenue at full traffic maturity in dollars" },
      "totalInvestmentToPayback": { "type": "number", "description": "Total investment required to reach payback in dollars" },
      "paybackMonth": { "type": ["number", "null"], "description": "Month at which cumulative revenue exceeds investment, or null if not reached within 36 months" },
      "roi12m": { "type": "number", "description": "Cumulative ROI at 12 months as a percentage" },
      "roi24m": { "type": "number", "description": "Cumulative ROI at 24 months as a percentage" },
      "roi36m": { "type": "number", "description": "Cumulative ROI at 36 months as a percentage" },
      "breakEvenTrafficVolume": { "type": "number", "description": "Monthly visitors needed to cover monthly content cost" },
      "customerLtv": { "type": "number", "description": "Customer lifetime value in dollars" }
    }
  }
}