How to Use Marketing Budget Allocator
The Marketing Budget Allocator takes a total budget and a list of channels, each with an allocation percentage and optional expected ROAS. It converts percentages to dollar amounts, multiplies by ROAS to project revenue, and computes a blended ROAS across all channels. Allocation percentages must sum to 100%.
What It Does
Use the calculator with intent
The Marketing Budget Allocator takes a total budget and a list of channels, each with an allocation percentage and optional expected ROAS. It converts percentages to dollar amounts, multiplies by ROAS to project revenue, and computes a blended ROAS across all channels. Allocation percentages must sum to 100%.
Marketing managers, founders wearing the marketing hat, and agency strategists who need to plan how to split a fixed budget across paid search, social, content, email, and other channels while projecting overall return.
Interpreting Results
Blended ROAS is the most important output. If it is below 1.0, your overall marketing spend is unprofitable. Per-channel amounts show exactly where each dollar goes, making it easy to identify underperforming channels.
Input Steps
Field by field
- 1
Total Budget
Enter your total marketing budget for the period in dollars. This is the total amount available to allocate across all channels.
- 2
Channels
Add each marketing channel with a name, allocation percentage, and expected ROAS. Percentages must sum to exactly 100%. If you do not know ROAS for a channel, leave it blank.
- 3
Results
Review per-channel dollar amounts, expected revenue, and the blended ROAS. Shift allocation toward higher-ROAS channels unless you are intentionally investing in brand or awareness.
Common Scenarios
Use realistic starting points
Small business multi-channel mix
Total Budget
$10,000
Google Ads
40%, ROAS 3.5x
Facebook Ads
30%, ROAS 2.5x
Content/SEO
20%, ROAS 5.0x
10%, ROAS 8.0x
Email has the highest ROAS but the smallest budget. Consider whether shifting more budget to email and content could improve blended ROAS.
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FAQ
Questions people ask next
The short answers readers usually want after the first pass.
Sources & References
- How to Allocate Your Marketing Budget — Harvard Business Review
- Marketing Budget Benchmarks — Gartner