{
  "calculator": "churn-retention-calculator",
  "title": "Churn & Retention Calculator",
  "site": "AI Biz Hub",
  "input": {},
  "defaults_used": {
    "active_customers": 1200,
    "monthly_churn_percent": 4,
    "retention_lift_percent": 1.5,
    "arpu_monthly": 129,
    "horizon_months": 12
  },
  "result": {
    "primaryLabel": "Customers kept at horizon",
    "primaryValue": 150.35,
    "primaryFormat": "count",
    "summary": "Cutting monthly churn from 4% to 2.5% keeps 150 more of today's 1,200 customers after 12 months, worth $142,895.68 of extra revenue over that span. New customers are not modelled.",
    "metrics": [
      {
        "label": "Improved churn rate",
        "value": 2.5,
        "format": "percent"
      },
      {
        "label": "Customers left, current churn",
        "value": 735.25,
        "format": "count"
      },
      {
        "label": "Customers left, improved churn",
        "value": 885.6,
        "format": "count"
      },
      {
        "label": "Cumulative revenue lift",
        "value": 142895.68,
        "format": "currency"
      }
    ],
    "chart": {
      "title": "Customers left after 12 months",
      "subtitle": "Of 1,200 customers today, with no new sign-ups.",
      "bars": [
        {
          "label": "Today",
          "value": 1200,
          "format": "count"
        },
        {
          "label": "Current churn (4%)",
          "value": 735.25,
          "format": "count"
        },
        {
          "label": "Improved churn (2.5%)",
          "value": 885.6,
          "format": "count",
          "emphasis": true
        }
      ]
    },
    "warnings": [],
    "assumptionsEcho": {
      "active_customers": 1200,
      "monthly_churn_percent": 4,
      "retention_lift_percent": 1.5,
      "arpu_monthly": 129,
      "horizon_months": 12
    }
  },
  "provenance": {
    "run": "https://aibizhub.io/api/run/churn-retention-calculator",
    "page": "https://aibizhub.io/churn-retention-calculator/",
    "methodology": "https://aibizhub.io/churn-retention-calculator/",
    "contract": "https://aibizhub.io/contracts/churn-retention-calculator.json",
    "engine": "https://aibizhub.io/engines/churn-retention-calculator.js",
    "engine_sha256": "8146005b6fbaf54be596b6ab31f33aec3be1f266c5738a61b781f61760a2a557",
    "build": "42c727dd573e245d1be09199a062c665d7f6f47e",
    "prices_verified": "2026-10-24",
    "prices_source": "https://aidevhub.io/api/models.json"
  },
  "disclaimer": "Business planning estimates — not legal, tax, or accounting advice.",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "cite": "AI Biz Hub, Churn & Retention Calculator (engine 8146005b6fba), https://aibizhub.io/api/run/churn-retention-calculator"
}